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Sign in Spanish riles activists

in The Daily Diatribe Tue Dec 28, 2010 11:33 am
by samD | 534 Posts

Group says it violates 'creed'

Sandra Emerson, Staff Writer

Created: 12/26/2010 07:57:14 PM PST


UPLAND - A billboard here advertising the new McCafe Caramel Mocha at McDonald's has outraged anti-illegal immigration activists.
The sign, near the intersection of 11th Street and Central Avenue, is entirely in Spanish.

The sign reads "Todos tenemos un lado dulce," which translates to "everyone has a sweet side."

The company's slogan "I'm lovin' it" is also in Spanish.

Raymond Herrera and Robin Hvidston of We the People, California's Crusader in Claremont have spoken to the Upland City Council and have made several calls to McDonald's corporate office in Illinois.

"It's a violation of our American creed," Herrera said. "One of the major components of our American creed, core values of the American creed, is the English language ... It is what gives the American people the sense of community. It's how we interact with everybody."

The billboard speaks to Spanish-speaking consumers as well as many Americans, in a way that is relevant to them, said Carlos Rodriguez, marketing manager for McDonald's Southern California region.

"We have a long history of leadership in diversity and inclusion and are exceptionally proud of our achievements in these areas," he said. "I expect most people will agree that supporting diversity is not only good for business, but it's also good for our community. Rest assured, it is never our intention to offend anyone. Demonstrating our ability to understand and be sensitive to our differences is not divisive. On the contrary, it builds bridges that can bring us closer together."
The billboard is scheduled to be up for four weeks before its rotation ends, which is how the company manages their billboard advertising, he said.

Another problem with the sign, Hvidston said, is the amount of graffiti it has attracted.

"The back side of the sign is filled with graffiti, gang-styled graffiti," she said. "Why does a corporation like McDonald's allow a blighted eyesore like this to go forward in our town?"

Joe Olague, president of the League of United Latin American Citizens, said McDonald's is reaching out to the Latino community, which is growing in the region.

"As far as the Inland Empire, 50 percent of the population in San Bernardino County is Latino and growing, so statewide you're talking about the same demographic shift happening," Olague said.

"At this particular time, 50 percent of school age children in California are Latino."




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#2

RE: Sign in Spanish riles activists

in The Daily Diatribe Wed Jan 05, 2011 1:41 pm
by runawaygun762 | 48 Posts

McDonald's is a business, and if they are doing what they can to attract more customers, then so be it. I already stopped buying food from them when I found out one of their senior executives sits on the National Council of La Raza. Fuck it. Sonic has better food anyway.


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#3

RE: Sign in Spanish riles activists

in The Daily Diatribe Wed Jan 12, 2011 2:04 pm
by Larry W | 158 Posts

Agree with ya on Sonic Run's. but the problem I see is, businesses of all kinds are courting the illegals.
This is America, Not Mexico, our language is English not Spanish. If they want to speak, read & write Spanish then there is a place for that, it's called Mexico! As bad as the illegal problem is here in central Arizona, I think not only business that hire illegal's but business that cater & pander to them & actually court them should be harshly delt with. IMHO


Larry

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